• 06/2016: ArcPoint Presentation

    Business Before Hours free interactive workshop on video marketing strategy and execution hosted by the Watertown-Belmont Chamber of Commerce and ArcPoint Strategic Communications.

    Discussed the power of video, and why a video may be worth 1.8 million words 

    Discovered the video process, from concept development to production 

    Determined when to create your own video and when to call in the professionals 

    Ensured effective distribution across all platforms, including social media

    Understand how to track analytics and viewership