06/2016: ArcPoint Presentation
Business Before Hours free interactive workshop on video marketing strategy and execution hosted by the Watertown-Belmont Chamber of Commerce and ArcPoint Strategic Communications.
Discussed the power of video, and why a video may be worth 1.8 million words
Discovered the video process, from concept development to production
Determined when to create your own video and when to call in the professionals
Ensured effective distribution across all platforms, including social media
Understand how to track analytics and viewership